Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together. 

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, and Byline, among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Nimbi
  2. Symbiome
  3. SideDish
  4. Kroma Wellness
  5. Earthbar
  6. le zette

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©2024 Katie Stone

Symbiome


The first line of skincare aimed to restore your skin to its natural state. Symbiome uses the power of science and the wisdom of the past to create efficacious formulas under 10 ingredients. Repair your skin's barrier so it can regenerate, protect, and replenish itself.

I led creative strategy for Symbiome’s digital content as an out-of-house, in-house member of their brand team.
My work included creative direction, cross-platform content strategy, brand management, community building, brand + influencer partnerships, UGC development, email marketing, copywriting + more.  

Some Numbers For You:

30 Day Case Study
  • 291K Total Impressions (+83%)
  • +43% Engagement Growth
  • +48% Profile Visits
  • +170% Follower Growth