Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together. 

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, Bustle, and Byline, among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Nimbi
  2. Symbiome
  3. SideDish
  4. Kroma Wellness
  5. Earthbar
  6. le zette

About
Newsletter
Email
Instagram


©2024 Katie Stone

SideDish


Multi-purpose sauces and dressings for around the table, with the ones you love. Created by Alex Snodgrass — mama of two girls, wife, 2x New York Times bestseller and the foodie behind The Defined Dish. SideDish is your secret to feeling worthy of a Michelin star in your own kitchen.

Starting at brand launch, I led creative strategy for SideDish’s digital content & community.
My work included creative direction, cross-platform content strategy, brand management, community building, brand partnerships, affiliate programming + more.   


Some Numbers For You:

90 Day Case Study
  • 95.3K Profile Visits
  • 1.1 M Total Daily Reach
  • 4.79% Average Engagement Rate
  • +17.8K Follower Growth