Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together. 

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, and Byline, among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Nimbi
  2. Symbiome
  3. SideDish
  4. Kroma Wellness
  5. Earthbar
  6. le zette

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©2024 Katie Stone

Kroma Wellness


Say goodbye to cleanses, and hello to Resets. Sometimes your system needs a break, and Kroma's Signature Resets makes it convenient & accessible to fuel yourself with superfoods while banishing cravings and digestion woes.
I led creative strategy for Kroma Wellness’s digital content as an out-of-house, in-house member of their brand team.
My work included creative direction, cross-platform content strategy, brand management, community building, brand + influencer partnerships, UGC development, copywriting + more.  

Some Numbers For You:

90 Day Case Study
  • 2.6M Total Daily Reach (+88%)
  • 5.1M Total Daily Impressions (+89%)
  • +124% Profile Visits
  • +183% Follower Growth