Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together or book time with me here.

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, WSJ, and Bustle among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Soft Services, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Earthbar
  2. Soft Services
  3. Nimbi
  4. Symbiome
  5. SideDish
  6. Kroma Wellness
  7. le zette

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©2025 Katie Stone

Writing

Some of my work:


The Strategist: My Hunt for the Best De-Puffing Under Eye Patches

The Strategist: These Goggles are Like a Foot Massage for my Eyes

The Strategist: I Found the Tote Bag to End All Tote Bags

The Strategist: I Did a Full 180 on Vuori

SSENSE: Inside D.S. & Durga’s Music-Filled Scent Lab

The Strategist: My Hunt for Non-Hideous Recovery Shoes

Bustle: Everything to Know About NAD+, the Longevity Treatment Celebs Swear By

The Strategist: My Favorite Summer Shorts are Men’s Swim Trunks

The Strategist: I’ve Tried Dozens of Electrolyte Powders — and This One is the Best

Buy Side from The Wall Street Journal: The Best Lip Balms, According to Dermatologists and Estheticians

The Strategist: My Hunt for the Perfect Lug-Sole Loafers

The Strategist: I Can’t Stop Buying Bermuda Jorts

The Strategist: My Hunt for Nice, But Not Too Nice, Under-$50 Sunglasses

Buy Side from The Wall Street Journal: The High-Tech Foam Roller That Took My Workout to the Next Level

SSENSE: Skincare Enters Its Hyperoptimized Era

The Strategist: My Hunt for a Unitard That Actually Works for Working Out

Vogue: A New Generation of Non-Dairy Milks is on the Rise

Buy Side from The Wall Street Journal: The Shoes I Never Want to Take Off

The Strategist: Is Monastery’s Red-Light Mask Actually Worth $700?

The Strategist: The More I Use This Lip Serum, The Less I Need to Use It

Bustle: I Tried EMS — The Buzzy Workout Kendall Jenner & Cindy Crawford Swear By

Bustle: My Week in the Secret Society of Referral-Only Pilates

Byline: Is It Ok to Be Vain?

Vogue: Welcome to the Room Spray Renaissance

The Strategist: I Can’t Stop Buying Blush Sticks