Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together. 

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, Bustle, and Byline, among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Nimbi
  2. Symbiome
  3. SideDish
  4. Kroma Wellness
  5. Earthbar
  6. le zette

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©2024 Katie Stone

Earthbar



Between aligning editorial, social & SMS strategies, my work with Earthbar included: 
orchestrating Max Lugavere’s Genius Smoothie, MadHappy x Earthbar LTO Smoothie, creative direction for a complete rebrand, implementing science-based content to position Earthbar as a trusted wellness hub with proprietary supplement offerings, and more.