Katie Stone

Brand strategist & freelance writer with expertise in brand direction & positioning, content strategy, copywriting, and community building. 

Currently: 
Consulting with select clients on creative strategy, partnerships, and copy direction in the beauty, wellness & lifestyle space. Email me at katie@katie-stone.com to work together or book time with me here.

Writing Plant Based, a weekly newsletter about my observations & opinions on the wellness industry. Contributing to publications like New York Magazine, Vogue, Bustle, and Byline, among others, covering topics like beauty, wellness, home, and lifestyle. 

Partnering with brands to create content across a variety of platforms, including DS & Durga, Nécessaire, Ghia, Brightland, and more.  

 Previously: 
Overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.


Featured Brands

  1. Earthbar
  2. Nimbi
  3. Symbiome
  4. SideDish
  5. Kroma Wellness
  6. le zette

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©2024 Katie Stone

Earthbar


Since 1971, Earthbar has been a Southern California wellness destination, known for nourishing the highest-achieving health nuts. In 2025, it finally made its way to the East Coast, joining Equinox locations throughout New York City. 

After working with Earthbar on their content strategy and influencer partnerships years ago, I joined the team again to lead a brand refresh and create an editorial-based content strategy for their NYC debut.